novelonline Chapter 1471 It's Time to Make a Scene
Chapter 1471 It's Time to Make a Scene
As night fell, Qin Hao noticed Shi Xiaona staring at him intently outside the villa and couldn't help but chuckle, "Why are you acting like you just met me today?"
Shi Xiaona blushed slightly. But she didn't look away; instead, she took two steps forward, closing the distance between them. She bit her lip, hesitated for a moment, and then asked:
"Old Qin, are you really planning to take Burger King public?"
Qin Hao raised an eyebrow:
"Of course. You don't think that what I just said to your dad was just bragging, do you?"
"No, no!" Shi Xiaona shook her head repeatedly: "That's not what I meant... I just think... it's a bit too unbelievable."
She paused, organizing her thoughts:
"You've only been in Hong Kong for two years..."
Qin Hao chuckled to himself.
Two years? For him, it was more than two years. In those worlds he traveled through, the total time he spent in Hong Kong was longer than Shi Xiaona's age.
“Actually, I had already thought it through before coming to Hong Kong.” Qin Hao looked at the night sky in the distance, his tone calm but firm: “I want to make a name for myself here, not just on a small scale, but in a way that will truly leave its mark. Everything I’m doing now is just moving step by step toward that plan.”
At that moment, Shi Xiaona felt that Qin Hao exuded an indescribable aura—a confidence, a certainty, and a sense of control over the future. This aura was like light, so dazzling that she couldn't look away, and her heart began to beat faster involuntarily.
Looking at the profile of his face outlined by the streetlight, and at the night reflected in his deep eyes, she suddenly felt that this man was even more...charming than she had imagined.
Just as she was lost in thought, Qin Hao suddenly reached into his suit pocket, as if to take something out.
Shi Xiaona's heart skipped a beat.
Her eyes lit up as she looked expectantly at Qin Hao's hand.
However, what Qin Hao took out was not a gift, but a... letter.
Qin Hao handed the letter to her:
"Oh right, I almost forgot. Da Mao asked me to bring this to you."
Shi Xiaona's smile froze instantly.
She snatched the letter from Qin Hao's hand, didn't even glance at it, and angrily threw down the sentence:
"Who wants his letter!"
After saying that, she turned to leave, her steps quick and hurried, as if she were fleeing something.
"and many more."
Qin Hao's voice came from behind.
Shi Xiaona paused, but did not turn around.
"I haven't given you your birthday present yet," Qin Hao said.
Shi Xiaona hesitated for a moment, then turned around. She bit her lip, looking at Qin Hao with a complicated expression.
"what gift?"
His tone carried a hint of defiance and a touch of anticipation.
"This is the real birthday present." Qin Hao stepped forward and handed the necklace to her.
Shi Xiaona looked at the necklace, then looked up at Qin Hao, pouting as she asked:
"Is this really a gift for me?"
"Of course." Qin Hao's voice softened. "I traveled all over Hong Kong to buy this necklace."
He paused, then deliberately lowered his voice and said mysteriously:
"Moreover, I almost got into a fight with a nouveau riche when I bought it."
"Nouveau riche?" Shi Xiaona's curiosity was piqued, and her eyes widened. "What's going on?"
"It's a very cliché story," Qin Hao shrugged. "A nouveau riche and his mistress also took a liking to this necklace. You know, these kinds of nouveau riche love to throw money at people, trying to snatch it away with double the price. When I saw his mistress, she was heavily made up and dressed in a tacky way. If she wore such a beautiful necklace, wouldn't that be a waste? So I offered three times the price and bought it anyway."
He spoke vividly and earnestly, as if it were a genuine story.
Shi Xiaona listened intently, blinking:
"really?"
Qin Hao looked at her innocent expression and suddenly smiled. He shook his head:
"Of course it's fake. You actually believe this kind of story? Xiaona, you're so naive, you'll easily be fooled when you're out in the future."
"You!" Shi Xiaona finally realized she'd been tricked, and angrily punched Qin Hao on the shoulder: "You're so annoying! You lied to me again!"
Her punches weren't heavy; it was more like she was being coquettish. But her face showed genuine anger, her cheeks puffed out like a little pufferfish.
"If you lie to me again, I'm not talking to you anymore!" she said angrily.
"Okay, okay, I won't lie to you anymore." Qin Hao smiled and raised his hands in surrender.
This man... really knows how to play tricks on people.
"Let me put it on for you."
Shi Xiaona hesitated for a moment. In the end, she nodded. She turned around, her back to Qin Hao, and swept her hair to one side, revealing the back of her fair neck.
She could feel Qin Hao approaching, and smell the faint scent of tobacco and cologne on him. His hand reached out, his fingers gently touching her neck. For a moment, her body stiffened slightly, and her breathing became heavy.
She could feel Qin Hao's fingers moving behind her neck. His movements were light and slow, his fingertips occasionally brushing against her skin. The sensation was like an electric current, sending shivers down her spine.
Her palms were sweating with nervousness, and her mind was a jumbled mess—would he take advantage of the situation? Would he…?
Fortunately, Qin Hao did not take advantage of the situation. His movements were very proper; he was simply focused on unfastening the necklace.
Throughout the entire process, apart from necessary contact, he did not make any overstepping actions.
But it was precisely that restrained, disciplined contact that made Shi Xiaona's heart beat even faster.
"All right."
Qin Hao's voice came from behind, carrying a faint hint of laughter.
Shi Xiaona took a deep breath, tidied her hair, and then slowly turned around.
She looked up at Qin Hao, her eyes sparkling:
"How's it going? Does it look good?"
"Of course it looks good," Qin Hao said sincerely.
Shi Xiaona couldn't help but smile, but she still deliberately asked:
"Is the pearl necklace prettier, or am I prettier?"
His tone was somewhat playful and tentative.
Qin Hao smiled. He looked at her, his eyes serious:
"A beautiful person looks good in anything. A pearl necklace is just the icing on the cake."
Shi Xiaona kept telling herself: Be reserved, be reserved, don't show too much joy.
But she couldn't suppress the corners of her mouth from turning up involuntarily. Her face flushed, she whispered:
"Smooth talker... You must have used those kinds of words to coax Sister Ya Jing quite a few times, right?"
Qin Hao spread his hands, looking completely innocent:
Do I need to comfort her?
Shi Xiaona paused slightly, then thought about it—it seemed to be true. It had always been Zhao Yajing pursuing Qin Hao, making all sorts of explicit and implicit advances, taking the initiative. Qin Hao, however, seemed to always maintain a distant and ambiguous attitude towards her.
Thinking about it this way, Shi Xiaona suddenly felt a strange sense of superiority.
Look, Zhao Yajing was so proactive and so "shameless," yet Qin Hao didn't do anything to her. And what about me? Qin Hao specially picked out a gift for me and even personally put a necklace on me…
This feeling of being cherished made her feel sweet inside.
"Hmph." She snorted dismissively, but couldn't hide the amusement in her eyes: "Anyway, you're no good person. You're glib and a liar. I'd better be careful in the future, lest you sell me out and I'm still foolishly counting money for you."
After saying that, she didn't wait for Qin Hao's reaction and dashed back to the villa. Her steps were as light as a deer's.
She had just run into the villa's courtyard when she suddenly stopped, turned around, and waved to Qin Hao with a smile:
"I love the necklace! I'll wear it forever!"
Her smile was especially radiant in the night, and her eyes were filled with starlight.
Then, she turned and ran into the house, leaving Qin Hao standing alone outside the door, shaking his head and laughing.
……
Shi Xiaona returned home with light steps, her face still flushed and smiling. As soon as she entered, Fu Heming sidled up to her like a cat, his eyes sparkling as he stared at her.
"So, so, what did you and Lao Qin talk about outside the door? You talked for so long. Did you... confess your feelings?"
Her voice was low, but the fire of gossip burned brightly in her tone.
Faced with Fu Heming's barrage of three questions, Shi Xiaona blushed even more. She dared not look at Fu Heming, nor at her parents sitting in the living room, and hurriedly said:
"Dad, Mom, I'm tired. I'm going to my room to rest."
After saying that, she tried to sneak upstairs.
"Uncle and Aunt, I'm going back to my room to rest too." How could Fu Heming let her go? She greeted Mr. and Mrs. Shi and followed Shi Xiaona upstairs.
Watching her daughter's hurried departure, and then glancing at the new pearl necklace around her neck—which hadn't been there when she left—Mrs. Shi understood most of the situation. A sense of worry crept in, and she turned to her husband, saying:
"Old Shi, Xiao Na... does she have feelings for Xiao Qin? Look at her just now, her face was as red as ice, and she had a new necklace around her neck, it must have been a gift from Xiao Qin."
Shi Fangren, the father, was sitting on the sofa with a newspaper in his hand. Hearing this, he looked up, his face expressionless.
"Isn't this exactly what we've been hoping for? Young Master Qin is far better than that Yang Shumao, isn't he?"
When he mentioned "Yang Shumao," his tone was clearly one of disdain and disgust. He slammed the newspaper he was holding onto the coffee table with a soft thud.
"Putting everything else aside, just the way Yang Shumo's mother treated us back then, I will never forgive her in this lifetime! And I will never let Xiaona marry into the Yang family!"
Mother Shi sighed:
"Xiao Qin is more mature and has a better business sense than Yang Shumao. But... because he's so capable, I'm afraid Xiao Na won't be able to handle him."
In her view, a man being too capable is not necessarily a good thing for a woman.
Father Shi shook his head, and said confidently:
"That's not a problem. As long as we cooperate and take Burger King public, I'll most likely be able to take over the Shi Group. At that point, would he still dare to treat Xiaona badly? What trouble would he cause?"
Mrs. Shi thought for a moment and nodded slightly:
"That's true. But over the years, it's been my elder brother who's been running the business, and many of the senior executives in the group are his confidants. Taking over smoothly won't be so easy."
At this point, Father Shi's expression turned serious. He pondered for a moment and said:
"This is indeed a problem. You'll have to keep an eye on Xiaojun later, and make sure he doesn't cause any trouble at this crucial moment. Big Brother will definitely try to find something on us. Xiaojun's personality is too easy for people to manipulate."
"Okay, I understand." Mrs. Shi nodded. "I'll keep an eye on what he's ordering."
……
Time flies, and June is here in the blink of an eye.
Summer arrives early and fiercely in Hong Kong. Hot monsoon winds blow in from the South China Sea, causing temperatures to soar throughout the city, reaching a high of 36 degrees Celsius. Walking on the streets, the asphalt softens under the sun, and the air is thick with the stench of car exhaust and burnt tires, making it unbearably hot and humid.
The living room of the Shi family villa was air-conditioned, making it cool and comfortable. Shi Xiaojun had just returned from outside, covered in sweat and looking rather unwell. He plopped down on the sofa, grabbed a large gulp of ice water from the coffee table, and slammed the glass down with a loud "bang."
"Dad, isn't Qin Hao far too arrogant?"
His voice was clearly filled with resentment.
Mr. and Mrs. Shi were watching the news on television when they heard this and turned around. Mr. Shi frowned:
"what happened again?"
"We agreed to cooperate, but he keeps making excuses!" Shi Xiaojun said angrily. "It's been a month, and I've been to his office three times. Each time he says he needs to discuss it with Zhao Yajing, but there's still no result. I think he's not sincere at all. He might be taking this opportunity to falsify accounts and try to scam us!"
His tone was harsh, clearly indicating that he was quite angry with Qin Hao's attitude.
Shi Xiaona was sitting on the single sofa next to her reading a book when she heard this and immediately retorted:
"Second brother, Lao Qin isn't that kind of person. He's always been cautious in his actions, and he would definitely think things through carefully before making such a big decision. Besides, he and Sister Ya Jing are partners in running the company, so of course he would discuss it with her."
Shi Xiaojun waved his hand impatiently:
"Xiaona, mind your own business. You're a girl, just focus on your studies. What do you know about business?"
Shi Xiaona's expression changed, and she was about to retort when her father spoke first. He glared at Shi Xiaojun:
“Your sister is studying business administration in college and will be working in a company in the future, so why can’t you control her? Besides, she has a good relationship with Xiao Qin and may know more about the situation than you do.”
Shi Xiaojun's momentum waned after being glared at by his father. He shook his hand dejectedly.
"Okay, okay, I admit I was wrong. I was just in a hurry."
He looked at his father, his tone becoming serious:
“Dad, what I mean is, we don’t have much time left. The board of directors has said that whoever performs best by the end of next year will be in charge. Right now, in terms of the company’s public business, we’re about the same as Uncle, neck and neck. If this project can go public, we’ll have it in the bag. But if the IPO fails… then we’ll have no other options.”
He paused, then emphasized:
"We can't lose! You know better than I do the consequences of losing."
These words struck a chord with Shi's father. His expression turned serious, and a hint of solemnity flashed in his eyes.
Yes, we can't lose.
The struggle for control of the group has reached its most critical moment. The eldest brother certainly won't sit idly by; he's definitely trying to find a solution. If the Burger King IPO goes through, it will be his most valuable bargaining chip.
He hesitated for a long time before finally speaking:
"Yes, we can't delay any longer. How about this, you go talk to Qin Hao again. This time, we'll name our price directly."
Shi Xiaojun's eyes lit up:
How much?
Father Shi held up two fingers:
“We want a 20% stake in Burger King. In return, we will handle all the subsequent steps of the IPO—from auditing to underwriting, from roadshows to listing. We guarantee that Burger King will be listed within a year.”
"20%?" Shi Xiaojun was startled. "Dad, isn't that too much? Will Qin Hao agree to that?"
“In business, you ask for the moon, but you have to haggle,” Mr. Shi said calmly. “If you ask for 20%, he will definitely try to bargain. Just remember my bottom line—15%. How much you can negotiate down is up to your skill.”
Shi Xiaojun thought for a moment and nodded:
"Okay, then I'll go talk to him face to face. This time we must get to a conclusion."
……
"20%? Mr. Shi, isn't your appetite a bit too big?"
In Qin Hao's office, after hearing Shi Xiaojun's quote, he couldn't help but laugh in anger.
He slammed the contract onto the desk with a loud "thud." Leaning back in his chair, he crossed his arms over his stomach and stared coldly at Shi Xiaojun.
"You Shi family want to take 20% of Burger King's shares without contributing a single penny? Do you really think I'm a sucker?"
His tone was calm, but the sarcasm and dissatisfaction in his words were clear.
Shi Xiaojun sat in the chair opposite him, trying hard to remain calm. He cleared his throat and said in a serious tone:
"Mr. Qin, you should know that simply meeting the listing requirements isn't enough to list in Hong Kong. Without substantial resources and connections, no securities firm will take on Burger King's shares. Even if they do, they'll drive down the issue price so you won't raise much money."
He paused, then continued:
"Our Shi Group has been operating in Hong Kong for so many years, and our connections and resources are top-notch. With our help, Burger King's listing process will be much smoother, and the issue price can be set higher. This 20% stake is buying our resources and channels, and it's absolutely worth the price."
He spoke with great conviction, as if he were saying, "I'm doing this for your own good."
Qin Hao listened, but then smiled. He shook his head, took two documents from his drawer, and pushed them in front of Shi Xiaojun:
“You’re right. Listing in Hong Kong does require resources and connections. But Mr. Shi, you’re not the only company in Hong Kong that can handle this business.”
He pointed to the two documents:
"These are HSBC's offers, and these are Standard Chartered's offers. Their asking prices are much lower than yours, Mr. Shi. Moreover, the resources and channels they can provide—international placements, European and American investors—are probably even better than those of your Shi family, aren't they?"
Shi Xiaojun's expression changed, and he picked up the two documents and quickly flipped through them. The more he looked, the uglier his expression became.
HSBC and Standard Chartered's quotes were indeed much lower than theirs, and their promised services were more comprehensive.
Qin Hao leaned back in his chair and said slowly and deliberately:
"So, Mr. Shi, I don't think the connections and resources you can provide can be better than those of HSBC and Standard Chartered, right? Then why are you asking for such a high percentage of shares?"
Shi Xiaojun's face was ashen, and his hand holding the document trembled slightly. He wanted to refute, but didn't know how. HSBC and Standard Chartered were indeed giants in Hong Kong's financial industry, far stronger than their Shi Group.
Remembering his father's words, he suppressed his anger and forced a smile:
"Mr. Qin, this price... we can discuss it further. Although our Shi family can't compare to HSBC or Standard Chartered, our influence in the local market is unmatched. Moreover, we genuinely want to cooperate and can offer even more favorable terms..."
"No need," Qin Hao interrupted him, slamming the contract face down on his desk. "In the future, Mr. Shi, please don't bring in contracts that lack any sincerity. Otherwise, I might misunderstand your sincerity, don't you think?"
His voice was cold, and his eyes were cold too.
Shi Xiaojun's smile froze. He looked at Qin Hao, opened his mouth as if to say something, but ultimately remained silent. He took a deep breath and stood up:
"Okay, I'll go back and discuss it with my dad, and then I'll give you an answer."
"Take care, and don't bother seeing me off." Qin Hao didn't even stand up; he simply said it casually.
Shi Xiaojun left with a grim expression. After the office door closed, Qin Hao shook his head and revealed a mocking smile.
Want to get something for nothing? Dream on.
Not long after, the office door opened again. Zhao Yajing walked in from the next office, her face filled with anger:
"That Shi family is really greedy! They want to take our 20% stake without paying a single penny? Why don't they just rob us!"
She was in the next room and heard Shi Xiaojun's words clearly.
Qin Hao shook his head:
"The stock market is like a giant poker table. If you want to sit down and play, you have to pay a table fee. 10% is a reasonable price, and that was my original plan. But 20%... they're too greedy."
He paused, then continued:
"Besides, they think we have no choice but to cooperate with them. But in reality, we can cooperate with HSBC. Although HSBC's offer is not low either, it is at least more reasonable than theirs."
Zhao Yajing walked to Qin Hao's side, still angry:
"So what do we do now? Just leave them hanging like this?"
Qin Hao didn't speak. Zhao Yajing waited a while, and seeing that he didn't react, she simply closed the door, then sat directly on Qin Hao's lap, wrapping her arms around his neck:
"I'm asking you a question, what are your next steps?"
Her tone was both reproachful and affectionate.
Qin Hao laughed at her antics. He put his arm around her waist.
"You'll know soon."
"Ugh...you're annoying, we're talking about serious matters..." Zhao Yajing couldn't help but laugh as he tickled her.
But Qin Hao didn't stop. He picked her up and carried her to the lounge behind the office.
"Hey, what are you doing... in broad daylight..."
"Who says you can't do serious work during the day?"
……
After their lovemaking, Zhao Yajing leaned weakly against Qin Hao's chest, her fingers unconsciously tracing circles on his chest. Her cheeks were still flushed, her eyes were glazed, but her mind was clear.
“Seriously,” she looked up at Qin Hao, “what are you planning to do next? The Shi family will definitely come back. HSBC, although their offer is reasonable, isn’t a charity; they’ll definitely want a piece of the pie.”
Qin Hao held her close, his fingers gently stroking her hair, but his eyes sharpened.
"The reason why HSBC and the Smith family dare to ask for such exorbitant prices is simply because they are confident that Burger King has little brand recognition. They believe that even if it goes public, the share price will not be high, and they won't be able to raise much money. So they want to take advantage of the situation now to get more shares so they can cash out after the IPO."
He paused, a meaningful smile playing at the corners of his lips:
"So, next, we just need to make a scene, right?"
"Make a commotion?" Zhao Yajing asked, puzzled. "How?"
"Isn't fame something that comes from advertising?" Qin Hao said. "We didn't do large-scale advertising before, mainly because there were too few Burger King stores. Spending a lot of money on advertising didn't have a good effect. But it's different now."
"Burger King already has 60 stores, plus 40 Chayan Yuese stores, for a total of 100 stores, spread across prime locations in Hong Kong. This scale is enough to cover a huge amount of advertising expenses."
Zhao Yajing also sat up, her eyes lighting up:
"You mean... advertising?"
“Yes.” Qin Hao nodded. “And if we’re going to do it, we’ll do it big. We’ll get the hottest celebrities to endorse it and bombard everyone on TV, in newspapers, and on the radio. We need to make sure that everyone in Hong Kong knows about ‘Burger King’ and comes to eat ‘Burger King’ in the shortest amount of time.”
“But…” Zhao Yajing hesitated, “Hiring celebrities to endorse products is very expensive, isn’t it? And the effects…”
“There’s a reason why it’s expensive.” Qin Hao interrupted her: “Think about it, if we can increase the brand awareness of ‘Burger King’ and let everyone know that this is a fast food brand owned by Hong Kong people, and that it tastes good, has generous portions, and is affordable, then when we go public, investors will hear ‘Burger King’ and their first reaction will be, ‘Oh, I’ve heard of it, it sounds familiar.’ That kind of impression is more useful than any financial statement.”
Zhao Yajing was persuaded by his words. She thought for a moment and asked:
"Then...who should we invite? The most popular star in Hong Kong right now...Andy Lau? Jackie Chan? Chow Yun-fat? Or Leslie Cheung?"
These names were all top superstars in the Hong Kong entertainment industry in the 80s.
But Qin Hao shook his head:
"These guys are indeed very popular, but... I didn't choose them."
"Who is that?"
"Sam Hui".
"Sam Hui?" Zhao Yajing was taken aback.
Sam Hui, Hong Kong's first-generation "God of Songs," is the founder of Cantonese pop music. But that's not his greatest achievement—in the past two years, his films "Security Unlimited" and "Aces Go Places" have topped the Hong Kong box office for two consecutive years. It can be said that in the early 80s, Sam Hui was undoubtedly the "number one" star in the Hong Kong entertainment industry.
In terms of popularity and influence, he is in no way inferior to Andy Lau or Jackie Chan. Moreover, his image is very approachable and down-to-earth, which fits the tone of a mass-market fast-food brand like Burger King.
“It’s him.” Qin Hao nodded. “I’ve checked. Sam Hui’s current film salary is about two million Hong Kong dollars per movie. If we offer him a two-year endorsement contract worth two million Hong Kong dollars, he shouldn’t refuse.”
"Two million over two years?" Zhao Yajing couldn't help but feel a pang of heartache; that was real money being thrown out of her pocket.
In 1983, the earnings of Hong Kong stars were generally not high. A-list stars would only earn a few hundred thousand Hong Kong dollars for a single film. For top stars like Sam Hui, two million was considered an astronomical sum. In all of Hong Kong, it seems only Jackie Chan earned four million eight hundred thousand Hong Kong dollars more than Sam Hui.
"Of course, this money isn't so easy to get," Qin Hao added. "Besides shooting commercials, Sam Hui also has to spend some time participating in Burger King's promotional activities at offline stores. And the frequency can't be low; it has to be at least once a month."
"Once a month?" Zhao Yajing frowned. "Would he agree to that? Celebrities are very busy."
"He'll agree for the money," Qin Hao said confidently. "Two million is not a small amount for him. And although we require a high frequency of activities, each one is short, only an hour or two. It's not too much of a burden for him."
Things are going smoothly.
When Sam Hui's manager heard the offer of "two years for two million," he agreed almost without hesitation. No one would refuse such a good deal.
Of course, the agent initially hesitated about Qin Hao's request to "participate in an offline event once a month," feeling that the frequency was too high and would affect Sam Hui's other work. However, after Qin Hao promised that "the event time can be negotiated and we will try our best to avoid conflicts," the agent agreed.
So, a two-year, HK$2 million endorsement contract was quickly presented to Sam Hui.
When Sam Hui saw the contract, his eyes lit up. Two million was indeed a considerable sum for him. Moreover, he had heard of the Burger King brand before; it seemed to be doing very well and had a positive image. Endorsing such a brand would also benefit his image.
As for the monthly offline event... he agreed without even blinking, just for the money.
So, in the following days, the two parties quickly finalized the contract details and signed it.
Then, Qin Hao and Zhao Yajing immediately took action.
They brought in Hong Kong's best advertising directors and photography team to create a series of advertisements tailored for Sam Hui.
The advertisement's concept is simple, yet effective—Sam Hui, dressed casually, walks into a Burger King store, orders a burger, takes a big bite, then smiles contentedly at the camera and says in his distinctive, slightly magnetic voice:
"Hungry? Come to Burger King! Delicious food and plenty of room!"
This phrase was personally designed by Qin Hao as the advertising slogan. "够大晒" is Cantonese, meaning "big enough" or "substantial enough," which is very down-to-earth and easy to remember.
After the advertisement was filmed, Qin Hao immediately spent a lot of money to buy advertising slots during prime time on TVB television.
So, for the next few months, whenever you turned on TVB, whether it was during a drama or before or after a news program, you could see Sam Hui's familiar face, saying in that mesmerizing voice, over and over again:
"Hungry? Come to Burger King! Delicious food and plenty of room!"
At the same time, newspapers, radio, bus stop signs, subway advertisements... almost every advertising space that can be seen in Hong Kong is occupied by Burger King and Sam Hui.
Burger King's brand awareness skyrocketed at a visible rate.
The store's revenue skyrocketed. Many customers came specifically because they saw the advertisements. They wanted to try what the burger, which even Sam Hui described as "huge," tasted like. (End of Chapter)