novelonline Chapter 245 Changed his mind
Chapter 245 Changed his mind
Lucky film, for those young people who only play with digital cameras, this is a very unfamiliar brand, and they may not have heard of it at all, but for Fang Mingyuan and his generation, there are people who are older than them However, the name of Lucky Film is not weaker than the two major multinational corporations Kodak and Fuji in China.
Lucky is an old brand of domestically produced film in China. It is the only one in the film industry that can coexist with world brands Kodak and Fuji, and has fought fiercely with them in the film market in China for many years.Known as the "Romance of the Three Kingdoms" in the Chinese film market.
The predecessor of Lucky was the No. 50 Film Factory of the Ministry of Chemical Industry, which was founded in the late 80s. Its headquarters is in Baoding, Hebei Province.Later, in the [-]s, as television entered thousands of households, the film industry declined rapidly, causing Lucky, which mainly produces film films, to fall into trouble. However, at that time, "color photo craze" quietly emerged in China.The demand is the market, and the demand is the opportunity.At this time, Lucky seized the opportunity, quickly developed my country's first generation of color film and color photo paper, and quickly introduced it to the market, thus breaking the record that only the United States, Japan, Germany and other developed countries could produce color film and color photo paper at that time. The "myth" of photo paper.As a result, Lucky Company also entered the film production industry.Realized the rapid adjustment of product structure from movie film to civil photographic materials.
How could Fang Mingyuan not know about Lucky? In his previous life, he only had his first camera when he was a freshman. At that time, Kodak and Fuji film were so expensive that he, a student, couldn't afford it. So most of the time, Lucky film All his top choices.And later, he learned from the Internet that it is precisely because of the existence of Lekai in China that citizens use high-quality and cheap domestic film; because of Lekai, international giants such as Kodak of the United States and Fuji of Japan dominate the Chinese market The idea did not become a reality.
Lucky was once known as "a banner of China's photosensitive material industry".Lucky, once regarded as a symbol of national enterprises...
"Young Master Fang, Young Master Fang!" Shi Zhihui's voice interrupted Fang Mingyuan's recollection.
Shi Zhihui looked at Fang Mingyuan with some unease. After he finished what he said just now, Fang Mingyuan fell into deep thought, his face changed from time to time, and he muttered in his mouth that he didn't know what he was talking about.This made Shi Zhihui's heart pounding.In fact, after he finished speaking, he regretted it a little. Fang Mingyuan had a good idea and asked himself to make it into an advertisement. If the advertisement becomes popular in the future, it will also make his company famous.
And who doesn't know that Americans are rich and powerful, and an ordinary worker can earn more than a dozen of our people in a year, and this has to be in the relatively developed cities along the southeast coast.So the same advertisement, of course, can be sold at a better price in Americans.Shi Zhihui believes that as long as the people in his company perform at a normal level, this short commercial will definitely touch the hearts of Yankees.I didn't know what to mention about Lucky, but how much advertising production fee can Lucky pay?With this entry and exit, the income has decreased a lot.I also casually said that I support domestic products. Isn't this a problem for others?
"What's the name of your brother who works in Lekai?" Shi Zhihui blamed himself secretly, Fang Mingyuan asked suddenly.
Luo Mingguang, 32 years old this year, has a medium build, and his unremarkable appearance makes him inconspicuous in the crowd. The only thing that can leave an impression is the two small dimples on his cheeks, one on the left and one on the right. For this , from childhood to adulthood, I don’t know how many friends have ridiculed him kindly, saying that he was cast in the wrong fetus. At the age of 32, he is now the director of the sales business of Lucky Company in Beijing, and he can be regarded as a successful career.
But Luo Mingguang himself knows that behind the glamor lies an abyss!
In the early days of the establishment of Lucky Company, the former Soviet Union suddenly withdrew the aided technical experts, which coincided with three years of natural disasters.In this extremely difficult situation, Lucky people worked hard and self-reliantly to overcome many difficulties and completed the construction of the factory. In the second year, they produced my country's first generation of photographic film, black-and-white film positive film, and 135 civil film. The aerospace film sent to the artificial satellite.Gradually make the enterprise develop into an important production base of my country's film film.Lucky Company is also a well-known brand in the industry.
However, after entering the 80s, due to the rapid decline in the performance of the domestic film industry, Lucky was also in trouble. Fortunately, Lucky developed the first generation of color Lucky 2 film in my country, breaking the monopoly of color film in the United States, Japan and Germany. , the company has entered a new high-speed development period, and this year, Lucky color film has occupied one-third of the domestic color film market share.
However, behind Lucky's brilliant performance, it is facing a great crisis.In today's Huaxia film market, Kodak and Fuji occupy the market position of the boss and the second child, and continue to erode the share of domestic film manufacturers. Film production enterprises have also fallen into the predicament of being unable to succeed.Only Lucky can firmly hold the third position in the market, but it still makes him feel precarious.
Before the advent of Lucky film, Kodak of the United States and Fuji of Japan can be said to dominate the color film market in China, and no one can compete with them.But later, the advent of Lucky film quickly entered the lives of Chinese consumers with its excellent quality and low price, breaking the monopoly of the two companies.It is precisely because of the emergence of Lucky that Kodak and Fuji had to adopt a low-price sales strategy in China.
Luo Mingguang knows that the retail price of American Kodak film in the United States is about five dollars, which is equivalent to more than 30 yuan when converted into RMB, while the retail price of Japanese Fuji film in Japan is also about five dollars.However, the prices of the films exported by the two companies to the Chinese market are both in the [-]s. Kodak is slightly higher than Fuji, but it is still lower than their domestic prices.Moreover, Luo Mingguang also heard that whether it is Kodak or Fuji, in many countries in the world, the sales price of their film is much higher than their domestic sales price.
Luo Mingguang didn't know that this kind of behavior was called dumping in later generations, and it was an unfair trade behavior that could go to the WTO to sue, but he understood the heavy pressure that Kodak and Fuji had brought to Lucky!
Luo Mingguang didn't know that in the mid-90s, with Kodak and Fuji's emphasis on the huge potential of the Chinese market, they successively shifted the focus of their development strategies to China, and invested huge sums of money to create a publicity storm in various media in China. Set up countless specialty stores and chain stores to seize China's market share.
At that time, people used to distinguish Kodak, Fuji, and Lucky into yellow, green, and red according to the main colors of their films.Red is "Luke" in China, yellow is "Kodak" in the United States, and green is "Fuji" in Japan. The competition between them is naturally called the "Yellow Green Red War".In the fierce competition of the "Yellow Green Red War", coupled with the smuggling of a large number of foreign films into the country at that time, the domestic photosensitive industry, which was not inherently dominant, was quickly defeated in this commercial war. Kai is still holding high the last banner of the national photosensitive industry.However, the market share has declined from one-third to less than 20.00%.
However, these ignorance did not prevent Luo Mingguang from being keenly aware of the crisis of Lucky Company's current brilliant achievements.
In the capital city, he can be said to be one of the most obvious people in Lucky Company who feel the pressure from Kodak and Fuji.The price of Lucky film is indeed cheap, one-third lower than that of Fuji and Kodak, but Luo Mingguang also has to admit that Lucky film is not only popular, but also in terms of reputation, product quality, and after-sales processing. In terms of service, compared with Kodak and Fuji, there is indeed a gap.Moreover, in this period of China, many people have the mentality that the moon in foreign countries is rounder, they advocate the use of foreign products, and completely dismiss domestic products. In addition, Lucky’s family background is not rich. After investing a lot of money in research and development, This publicity is naturally stretched, so in terms of popularity, it cannot be compared with Kodak and Fuji.
Seeing that Kodak and Fuji are getting more aggressive, but Lucky is unable to continue to expand its market share, Luo Mingguang's anxiety in his heart is needless to say.
"What should I do?" Luo Mingguang scratched his head, the white paper on the desk was already messed up, and he couldn't think of a better way to deal with the pressure from Kodak and Fuji.
"Manager Luo, there is a guest surnamed Shi Zhihui asking to see you." The secretary said softly.If it weren't for the guest's insistence, she would not want to disturb Luo Mingguang at this time.
"Shi Zhihui?" Luo Mingguang was stunned for a moment. This is his brother. Why did he suddenly remember to go to the company to find him?
Luo Mingguang quickly put down the work at hand, tidied up the desk, and walked quickly to the door.
At this time, Shi Zhihui was sitting with Fang Mingyuan in the reception room. Fang Mingyuan looked around. The reception room was quite simple and there were no luxurious decorations. However, it was this kind of company that, in the previous life, even the market share It has been reduced to less than 20.00%. Faced with Kodak, the number one overlord in the world’s film industry, taking advantage of the opportunity, it proposes a joint venture with Lucky, aiming to eliminate the brand “Lucky” and turn Lucky into a subsidiary of Kodak. processing plant.
Their answer is: "No!" Despite the disparity in strength, Lucky will never withdraw from the competition.
For such a respectable company, it is worth changing your mind for it! v! ~!