novelonline Chapter 686 Difficulties
Chapter 686 Difficulties
Masao Matsuno, the vice president of Sony Corporation, although this person does not seem to be prominent in the Japanese corporate world, and does not have much popularity, everyone inside Sony knows that Masao Matsuno is in Sony Corporation. Importance within the company!Because he is in charge of choosing the future direction of the company's technology development!Most of Sony's huge annual technology research and development funds are determined by him.
At this time, Akino Mashiro stood in front of Matsuno Masao with his head bowed like a primary school student who made a mistake, not daring to show his air!Although he is the person in charge of Sony's Hong Kong office, considering Masao Matsuno's status in Sony, it is not difficult to change his position!
At this moment, Masao Matsuno was walking back and forth in front of the window a little restlessly!Occasionally, I will stop by the window and look at the bustling crowd downstairs!In fact, it was no wonder that he had such a reaction at this time, it was really a bit tricky!
Mashiro Akino notified Masao Matsuno of the appearance of two new electronic products, mp3 and USB disk, in Hong Kong.And Masao Matsuno also showed that he paid enough attention to these two technologies, and proposed on the same day that he would meet with Fang Mingyuan to negotiate the authorization of the two technologies.But Fang Mingyuan tactfully refused, and the related negotiation matters were also handed over to Fang Bin!
Although Fang Bin is Fang Mingyuan's uncle and the vice president of Hong Kong Kumho Film Group Company, and has achieved many brilliant achievements in the past few years, to be honest, Masao Matsuno doesn't think highly of him.The reason is simple, according to Masao Matsuno.The reason Fang Bin is today is entirely because he is Fang Mingyuan's uncle!Otherwise, with his qualifications, how could it be possible for him to sit in such a high position as the vice president of Hong Kong Kumho Film Group Corporation!Therefore, Masao Matsuno gave up the idea of going to Hong Kong to negotiate with the Fang family on the authorization of the two technologies.But although others didn't go there, it didn't mean that he despised this matter.Masao Matsuno is always paying attention to the progress of the negotiation!
Because Masao Matsuno has always admired Fang Mingyuan!As the core cadre of Sony Corporation, for Fang Mingyuan.Naturally, he understands in detail and knows many things that ordinary people don't know.At least he knew that Fang Mingyuan was the famous screenwriter "Fang"!
Fang Mingyuan's brilliant achievements all the time.Masao Matsuno did not dare to underestimate these two technologies that he is optimistic about!Especially the mp3 player, it was launched to compete with Sony's md!
Playing in the arena belongs to the arena, if it can achieve good economic benefits.Masao Matsuno doesn't mind getting its technology authorized for production!Sony's huge productivity requires product diversification!Moreover, in today's world, it is absolutely impossible for a company to own all the patents of the products it produces.The amount of patent fees that Sony pays to the patent owner every year is also a huge amount!One or two more patents is nothing, as long as you can make money, wool can always be obtained from sheep!
Moreover, Masao Matsuno is very clear that the future world will be the computer age.Computers, a high-tech product that was considered a luxury a few years ago, will permeate people's lives, and the future of electronic products can be described as bright! Although md is a product carefully created by Sony, and the current sales are quite satisfactory, but Masao Matsuno has a feeling that the future of mp3 may be brighter than md!
the reason is simple. As an electronic product, mp3 can be upgraded much faster than other products theoretically.It is still an mp3 player today, maybe in the next year, it will become an mp4 player, maybe in another six or seven years.It will also become an mp5 player.At that time, I am afraid that not only can you listen to music, but maybe it can also be used as a small TV!And md, no matter how it develops, I am afraid that such a function cannot appear!
Masao Matsuno didn't mention this conclusion to others, but it was hard to get rid of in his heart for a long time!
Therefore, Masao Matsuno decided that he must obtain the technical authorization of the mp3 player. On the one hand, Sony can make profits by putting finished products on the market; The idea of redevelopment.He believes that with Sony's strong research and development strength, it will definitely be able to develop more and more practical technologies in the production technology of mp3 players!
However, Masao Matsuno did not expect that the negotiation of obtaining authorization was not so smooth from the very beginning.Fang Bin, the leader of the Fang family's negotiating team, made it clear that he hoped to exchange technology for technology, and refused to authorize Sony Corporation in the form of paying patent fees!And what the Fang family is looking at are several technologies about DVD in the hands of Sony.
As for the core technologies of those dvds, Sony is very strict!Naturally, he was unwilling to authorize the Fang family.One must know that the Fang family's Wanyan Company also possesses several core technologies of DVD, and it also occupies a place in the industry standard of DVD.If Wanyan Company is allowed to obtain the authorization of these core technologies in the hands of Sony, it will be tantamount to putting wings on a tiger!Sony does not want to cultivate another strong opponent in its own field!
Moreover, Masao Matsuno was a little more vigilant about the digital technology research and development center under the name of the Fang family.Being able to develop dvd technology, mp3 player and usb disk technology, the strength of this digital technology research and development center should not be underestimated!
It's not that Sony hasn't thought about exchanging other technologies with Fang's family, but Fang Bin's vision is too high, and he actually proposed to ask for several technical patents on Sony's ps, which makes Sony even more unacceptable!Sony is now in full swing with Sega Co., Ltd. in the home video game console market, and Fangjia is the largest overseas supplier of Sega Co., Ltd., licensing the PS technology patents to Fangjia, it's not that they can't find it for themselves. Are you happy?
Therefore, the negotiations between Sony and the Fang family have come to a standstill.
If it’s just that, it’s actually nothing. This kind of business negotiation, of course, can cut through the mess quickly and reach an agreement quickly, but it’s also procrastinated and dragged on for a year or so. There’s nothing strange about it.However, the Sony family was not the only one negotiating with the Fang family!
Especially the Samsung Group, which came from behind, was the first to reach an agreement with the Fang family and obtain the authorization of two technologies!This is undoubtedly a strong stimulus for Sony!
Compared with Sony Corporation, which is already successful and famous, Samsung Group is undoubtedly an out-and-out chaser, but Samsung Group's rapid development in recent years has made Sony, Panasonic, and Japan's established Japanese companies also We have to pay attention to its existence.When the financial crisis broke out in South Korea and the news that the Samsung Group was facing a huge debt settlement came out, Masao Matsushita still felt great satisfaction-Although Sony is a well-known company in Japan, it has extremely good relationships with many banks in Japan It is impossible to borrow money like the Samsung Group to develop crazily!So Samsung Group put a lot of pressure on Sony at that time.
It’s just that the Sony people were not happy for a long time, and news came from South Korea that an overseas company injected a huge amount of capital into Samsung Group, which not only made Samsung Group’s huge debts a thing of the past, but also prompted many banks to extend Samsung Group’s loan repayment. In the short term, the inside and outside of this place have made the Samsung Group's capital flow suddenly more abundant.In the recent period of time, in addition to selling its subsidiary Samsung Motors, it has acquired no less than ten companies in South Korea!It can be described as flying against the market!
Now the Samsung Group has snatched the production technology authorization of mp3 players and USB flash drives, and has to build a world-leading 0.13-inch fab and launch a [-]-micron process, which puts Sony under a lot of pressure!
"Akino-kun, what progress has the other companies made with the Fang family recently?" Masao Matsuno stopped and asked in a deep voice, "Mr. Fang... do you know what he is doing now?" Just the Samsung Group, Panasonic, Rili, Sharp, Apple... are all its competitors!
"There should be no progress. Apple's negotiators almost had a dispute with Fang Bin a few days ago. It seems that the conditions proposed by the Fang family are too harsh!" Akino Mashiro said respectfully, "Deputy General Manager of Diamond Corporation Ralph Waldo Whitney, has been back to China for a while, and only came back a few days ago. He is in contact with the Fang family."
"Dimension Company?" Masao Matsuno frowned and said, "Don't pay attention to him, you mainly pay close attention to the above companies! Well... especially Apple!" I don't know why, but for the declining Apple company However, Masao Matsuno dare not underestimate him at all, not to mention that its founder returned to the company after leaving. For this one, Masao Matsuno still respects him very much!Under the leadership of this person, perhaps only one opportunity is needed, and Apple can regain its glory!Become a pioneer enterprise that the business community all over the world looks up to!
"Yes! I must have kept an eye on Apple's negotiator!" Mashiro Akino bowed.
Masao Matsuno sighed softly. It is important to keep an eye on other companies, but more importantly, what will Sony do next?Should we continue to negotiate?Looking for more favorable terms?Or simply give up?If we give up, will it have any major impact on Sony's future development?
This is a problem!
At this moment, Masao Matsuno wanted to talk to Fang Mingyuan!It's just this one, what the hell is he doing now? rv